wHo dAres dOes.

I have the pride to contest and the dare to lose. Do you? ;)
This is a PSA, done for Concerned Communicator Award. The copy says it all.

This one is done for a for a design contest organised by fast track watches. The ad is targeted to the youth, whose idea of being new and exploring life is different. The idea says that the watches give you so much high that it can actually replace drug addiction. It's about the cool attitude todays dudes want to carry, with a subtly embedded social message.