The logo in this stationery set is an ambigram. It simply means whichever side you rotate the logo you will still read it as karma. The organisation actually does 360 degree communication consultation, this ambigram logo was conceptualised on the same route to symbolise their expertise in all angles.This one will not just turn heads but also rotate ;)
PS: If you're curious to know more on ambigrams, check out this site http://www.johnlangdon.net/.
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